How do you get women on the street to question their bra size?
You put a bright pink marquee-moment out in Rundle Mall, fill it with tape measure wielding experts, and start telling everyone to
We hosted our first-ever Fitting Booth pop-up event in June 2022, with generous support from Adelaide City Council and the Streetside Activation Grant.
Bra size measuring has a simple starting point.
Underbust in inches, overbust in inches, and count the inches between to find the cup size.
The underbust measurement defines the band size - and boom - you now know where to start fitting.
Under the vibrant measurement-themed signage, the "Get Fitted" team eagerly awaited passers-by in bustling Rundle Mall.
They were ready to calculate and educate!
Reassuring nervous but curious passers by that they could keep their cozy outer layers on in the marquee, the on-the-go fitters guided potential customers toward their bra “starter size”, debunking misconceptions and surprising them with their calculated bra size—often quite different from what they had previously been wearing.
Once measured, these newly knowledgeable women were directed to Adelaide Arcade to try on some styles that aligned with their actual measurements.
Women who had struggled with ill-fitting bras or limited options elsewhere found a renewed sense of confidence. Women with poorly supporting previous choices were suddenly informed as to why they never felt like bras were comfortable.
This was such a great opportunity to connect with lovely new customers, and a reminder that every woman deserves lingerie that makes her feel comfortable, confident, and beautiful.
Behind the scenes!
Keep an eye out for future Fitting Booth pop-up events and stay updated on activations and news from Alexandra Lingerie by following us on social media.
Visit our store for a personalised fitting experience and remember, you deserve to feel comfortable, confident and supported every day!
Call us now to hold the size during 48h for free
08 8232 7822