Alexandra Lingerie


The Creator

Anne-Alexandra Vaissière - French Entrepreneur

“Lingerie has been my passion since I was a teenager. After 3 years’ experience in lingerie retail in the two most popular French lingerie businesses, I graduated with a Diploma of Business Creation & Management. I wished to have my own concept of lingerie brought to life in a store. A store where I’d be able to find pretty lingerie that fit perfectly.”

The Concept

3 years of reflection, market research and negotiations were necessary to open the first Alexandra Lingerie Store in April 2015.

The first store took place in the most beautiful arcade in Adelaide: The Adelaide Arcade, between Grenfell Street and Rundle Mall.

Alexandra Lingerie offers a large selection of bras from A to HH cup, for any occasion in a woman’s life. The brands selected are mostly European.

Because every woman is different, we ensure customers only leave with the perfect bra.